Rautenberg & Company advises FUNKE Digital GmbH on the acquisition of Baseplus DIGITAL MEDIA GmbH.
Our team advised FUNKE Digital GmbH on the acquisition of a majority stake in Baseplus DIGITAL MEDIA GmbH. The signing of the transaction took place on June 30, 2022.
FUNKE Digital integrates the digital businesses of FUNKE Mediengruppe, consisting of own digital service offerings and the management of various investments into digital players. With a consistent buy & build approach, FUNKE Digital is aiming to become a leading provider of regional and industry-specific online marketing services in Germany. The investment in Baseplus continues this approach and strengthens the digital services business cluster around the investments in cleverdigital and WinLocal. It thus creates the framework conditions for an even stronger and more targeted service offering. FUNKE is taking over all 33 Baseplus employees and plans to expand the team further.
Baseplus is a specialized digital agency focusing on web development, SEO, social media marketing, and individual e-commerce solutions, mainly for SMEs in defined focus industries. Baseplus can look back on strong customer and revenue growth in recent years and has built a loyal customer base, especially in plastic surgery.
Rautenberg & Company supported FUNKE throughout the acquisition process, specifically with a Commercial Due Diligence and backing the team with strategic und commercial advice.
- July 2022
FUNKE Digital GmbH
- Digital business of FUNKE Mediengruppe
- Focus on providing own digital service offerings and investment management (currently 11 investments)
- 600+ employees at 10 locations
Baseplus DIGITAL MEDIA GmbH
- Specialized digital agency
- Focus on web development, SEO, social media marketing, and customized e-commerce solutions
- 30+ employees
- Founded in 2005 with headquarters in Viersen
- Commercial Due Diligence
- Strategic advice
- Gero Steinröder, Managing Partner
- Boris Herzog, Partner
- Sebastian Leonhard, Manager
- Klara Mielke, Analyst