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Rautenberg Moritz & Co. advises Avedon on the majority investment in German baby equipment marketer Hauck Group.

The team around Arndt Rautenberg advised private equity house Avedon Capital Partners on their majority investment in the German family business Hauck Group. Signing already took place on 23 October 2019.

Avedon Capital Partners is a leading private equity investor in small to medium-sized companies in Benelux and Germany. Avedon invests in companies with strong founders / owners and management teams that have distinctive and ambitious growth plans. This usually requires a fundamental change in which Avedon works closely with the company management to realize these plans. The Avedon team is based in Amsterdam and Düsseldorf and manages over EUR 500 million in capital. Avedon seeks opportunities in niches in four sectors – Software & Technology, Business services, Industry & Engineering and Consumer products & Leisure. Avedon has a very strong track record when it comes to supporting growth: Over the years, the team has supported 25 growing companies in strategic (re)positioning, revenue growth, human capital and operational improvements.

Hauck’s mission is to “make babies happy”. Started in 1923 as a traditional basketry in Sonnefeld (Upper Franconia/Germany), Hauck has continuously broadened and refocused its portfolio. In the 1970s strollers and baby beds were eventually added, and since 1989 the company has offered products in different licences next to their own products. The lifestyle brand iCoo was founded in 2002. Today, Hauck Group is led by the 4th generation and has developed into a leading brand for strollers, safety seats, indoor baby equipment as well as toys and accessories. Through its distributor and partner network, the company operates on a global scale.

The Rautenberg Moritz & Co. team advised the buyer throughout the process, in particular in business planning and financial modelling and through the development of a Commercial Due Diligence and a Value Creation Plan for the company.

Rautenberg Moritz & Co. advises Avedon on the majority investment in German baby equipment marketer Hauck Group.

Quick Facts

Date

  • October 2019

Avedon Capital Partners

  • Investment company focusing on management buyouts, family successions and corporate divestiture situations in the lower end of the mid-market in Benelux and Germany
  • EUR 500m capital under management
  • Investments into more than 25 growing companies
  • Offices in Amsterdam (Netherlands) and Düsseldorf (Germany)

Hauck Group

  • Design, sourcing and marketing of strollers, safety seats, indoor baby equipment as well as toys and accessories
  • Founded in 1923 in Sonnefeld, in Upper Franconia / Germany
  • C. EUR 80m in net revenues generated by around 140 employees

Deal Size

  • Undisclosed

Services

  • Business Planning and Financial Modelling Support
  • Development of a Commercial Due Diligence and a Value Creation Plan

Team

  • Arndt Rautenberg, Managing Partner
  • Boris Herzog, Director
  • Julian Flosbach, Associate