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Rautenberg & Company advises Dun & Bradstreet on the sale of its German B2C business to The Data Agency.

Our team advised Dun & Bradstreet Inc. (Dun & Bradstreet) on the sale of their German B2C business activities to The Data Agency. The closing of the transaction took place on 29.04.2022.

The Dun & Bradstreet B2C business, headquartered in Darmstadt, is a leading provider of B2C marketing solutions in the German-speaking region. Clients are provided with high-quality data and analysis tools for tailor-made marketing campaigns. The data covers approx. 95% of German households. In addition, the portfolio comprises CRM on demand solutions and management hosting services.

Dun & Bradstreet is a leading global provider of business data, analytics tools and AI-powered platforms with more than 6,000 employees. The data and insights provided play an important role in all phases of the business cycle and in all economic environments. Dun & Bradstreet´s focus is primarily on credit, business and market information that enables clients to make better business decisions.

The Data Agency, based in Nieuwegein, the Netherlands, is a provider of technology, data and analytics and is active with several brands in the Netherlands and Belgium. The Dutch private equity fund NewPort Capital acts as majority shareholder.

The team around Jens Moritz advised Dun & Bradstreet throughout the process and structured and supported the M&A process up to the successful closing of the transaction.

Rautenberg & Company advises Dun & Bradstreet on the sale of its German B2C business to The Data Agency.

Quick Facts


  • May 2022

Dun & Bradstreet B2C

  • Leading provider of B2C marketing solutions in DACH
  • Provides data and analytics tools for marketing campaigns
  • Also offers CRM on Demand and Managed Hosting services

Dun & Bradstreet Inc.

  • Global leader in business data, analytics and AI-powered platforms
  • Provides credit, business and market intelligence
  • More than 6,000 employees worldwide

The Data Agency

  • Provides technology, data and analytics
  • Headquartered in the Netherlands
  • Majority shareholder is NewPort Capital

Deal Size

  • Undisclosed


  • M&A Lead Advisory


  • Jens Moritz, Senior Advisor
  • Lars Klinger, Senior Associate